In almost any field, the ability to connect with others immediately through knowledge of a particular subject area is vital to gaining trust, solidifying rela(Report to Staff)tion(Report to Staff)ships, and getting ideas across. Convincing others that you "know what you're talking about" can help win clients, gain allies, make sales, and much more...but tricks and shortcuts like peppering conversation with jargon or ran(Report to Staff)dom facts can seem transparent at best, and often work against your intent. This field-tested book gives readers a comprehensive process for quickly taking in small amounts of information in a given area and knowing how to use it to convey familiarity.